The Brand and Its History: Trademarks, Branding and National Identity (Bog, Paperback / softback, Engelsk)
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The Brand and Its History: Trademarks, Branding and National Identity

(Bog, Paperback / softback, Engelsk)
The Brand and Its History: Trademarks, Branding and National Identity
Forlag: Taylor & Francis Ltd

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This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-01-2024
Første udgivelsesår 2024
Fagredaktør Patricio Saiz, Rafael Castro
Originalsprog United Kingdom
Sideantal 412
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 412 pages
Mål 246 x 174
ISBN-13 / EAN-13 9781032187358