The Branding of Tourist Destinations: Theoretical and Empirical Insights (Bog, Hardback, Engelsk)
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The Branding of Tourist Destinations: Theoretical and Empirical Insights

(Bog, Hardback, Engelsk)
The Branding of Tourist Destinations: Theoretical and Empirical Insights
Forlag: Emerald Publishing Limited

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Beskrivelse

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-12-2018
Første udgivelsesår 2018
Fagredaktør Mark Anthony (University of Malta Camilleri
Originalsprog United Kingdom
Sideantal 264
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 264 pages
Mål 160 x 237 x 22
ISBN-13 / EAN-13 9781787693746