The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results (Bog, Paperback / softback, Engelsk)
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

(Bog, Paperback / softback, Engelsk)
Forfattere: Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Forlag: Penguin Books Ltd

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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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Alle detaljer

Forlag Penguin Books Ltd
Forfattere Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-09-2015
Første udgivelsesår 2015
Originalsprog United Kingdom
Sideantal 288
Indbinding Paperback / softback
Forlag Penguin Books Ltd
Sideoplysninger 288 pages
Mål 233 x 156 x 21
ISBN-13 / EAN-13 9780241196564