The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Compet... (Bog, Hardback, Engelsk)

The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies

(Bog, Hardback, Engelsk)
Forfatter: Albert N. Greco

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Beskrivelse

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Albert N. Greco
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 18-05-2023
Første udgivelsesår 2023
Serie Marketing and Communication in Higher Education
Illustrationer XXIV, 133 p.
Originalsprog Switzerland
Sideantal 133
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 133 pages, XXIV, 133 p.
Mål 216 x 157 x 15
ISBN-13 / EAN-13 9783031304149