The Connected Consumer
(Bog, Paperback / softback, Engelsk)
Forlag:
Business Expert Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781631571107
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Beskrivelse
Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.
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Alle detaljer
| Forlag | Business Expert Press |
| Forfatter | Dinesh Kumar |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-09-2015 |
| Første udgivelsesår | 2015 |
| Originalsprog | United States |
| Sideantal | 161 |
| Indbinding | Paperback / softback |
| Forlag | Business Expert Press |
| Sideoplysninger | 161 pages |
| Mål | 228 x 152 x 9 |
| ISBN-13 / EAN-13 | 9781631571107 |