The Cowboy Hero and Its Audience: Popular Culture As Market Derived Art (Bog, Paperback / softback, Engelsk) af Alf H. Walle
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The Cowboy Hero and Its Audience: Popular Culture As Market Derived Art

(Bog, Paperback / softback, Engelsk)
Forfatter: Alf H. Walle
The Cowboy Hero and Its Audience: Popular Culture As Market Derived Art
Forlag: The Popular Press

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Beskrivelse

Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

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Alle detaljer

Forlag The Popular Press
Forfatter Alf H. Walle
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-01-2000
Første udgivelsesår 2000
Illustrationer index
Originalsprog United States
Sideantal 216
Indbinding Paperback / softback
Forlag The Popular Press
Sideoplysninger 216 pages, index
Mål 228 x 152 x 15
ISBN-13 / EAN-13 9780879728120