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The Creation of the Extraordinary: Perspectives on Luxury

(Bog, Paperback / softback, Engelsk)
Forfatter: Hannes Gurzki
The Creation of the Extraordinary: Perspectives on Luxury
Forlag: Springer Fachmedien Wiesbaden

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Beskrivelse

Luxury is as old as humankind and has sparked multiple debates throughout of history. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research.

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Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Forfatter Hannes Gurzki
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 21-02-2020
Første udgivelsesår 2020
Serie Applied Marketing Science / Angewandte Marketingforschung
Illustrationer 1 Illustrations, black and white
Originalsprog Germany
Sideantal 246
Indbinding Paperback / softback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 246 pages, 1 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783658295370