The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (Bog, Paperback / softback, Engelsk)

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

(Bog, Paperback / softback, Engelsk)
Forfattere: Nitish Singh, Arun Pereira

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Beskrivelse

Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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Forlag Taylor & Francis Ltd
Forfattere Nitish Singh, Arun Pereira
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 06-04-2005
Første udgivelsesår 2005
Originalsprog United Kingdom
Sideantal 176
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages
Mål 229 x 150 x 9
ISBN-13 / EAN-13 9780750678490