The Customer Century: Lessons from World Class Companies in Integrated Communications (Bog, Paperback / softback, Engelsk)

The Customer Century: Lessons from World Class Companies in Integrated Communications

(Bog, Paperback / softback, Engelsk)
Forfatter: Anders Gronstedt

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Beskrivelse

Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Anders Gronstedt
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-12-2011
Første udgivelsesår 2011
Serie Routledge Corporate Communication Series
Originalsprog United Kingdom
Sideantal 252
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 252 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780415512787