The Dark Side of CRM: Customers, Relationships and Management (Bog, Hardback, Engelsk)
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The Dark Side of CRM: Customers, Relationships and Management

(Bog, Hardback, Engelsk)
The Dark Side of CRM: Customers, Relationships and Management
Forlag: Taylor & Francis Ltd

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The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 24-08-2015
Første udgivelsesår 2015
Illustrationer 13 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black and white
Fagredaktør Bang (East China University of Science and Technology Nguyen, Lyndon (University of Coventry Simkin, Ana Isabel (Oxford Brookes University Canhoto
Originalsprog United Kingdom
Sideantal 304
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 304 pages, 13 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781138803312