The Dynamics of Advertising
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9789058230850
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Beskrivelse
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Jackie Botterill, Iain MacRury, Barry Richards |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 17-11-2000 |
| Første udgivelsesår | 2000 |
| Originalsprog | United Kingdom |
| Sideantal | 296 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 296 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9789058230850 |