The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Bog, Paperback / softback, Engelsk)
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty

(Bog, Paperback / softback, Engelsk)
Forfattere: Matthew Dixon, Nicholas Toman, Rick DeLisi
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Forlag: Penguin Books Ltd

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Beskrivelse

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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Alle detaljer

Forlag Penguin Books Ltd
Forfattere Matthew Dixon, Nicholas Toman, Rick DeLisi
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-09-2013
Første udgivelsesår 2013
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Penguin Books Ltd
Sideoplysninger 256 pages
Mål 233 x 153 x 19
ISBN-13 / EAN-13 9780241003305