The Eleventh Commandment: Transforming to "Own" Customers
(Bog, Hardback, Engelsk)
Forlag:
John Wiley & Sons Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780471958239
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Beskrivelse
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.
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Alle detaljer
| Forlag | John Wiley & Sons Inc |
| Forfatter | Sandra Vandermerwe |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-06-1996 |
| Første udgivelsesår | 1996 |
| Originalsprog | United States |
| Sideantal | 262 |
| Indbinding | Hardback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 262 pages |
| Mål | 248 x 176 x 25 |
| ISBN-13 / EAN-13 | 9780471958239 |