The Emergence of Modern Marketing
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780714653907
- Se flere detaljer ▼
Beskrivelse
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-01-2003 |
| Første udgivelsesår | 2003 |
| Fagredaktør | R.A. Church, Andrew Godley |
| Originalsprog | United Kingdom |
| Sideantal | 160 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 160 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780714653907 |