The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138008946
- Se flere detaljer ▼
Beskrivelse
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 04-07-2014 |
| Første udgivelsesår | 2014 |
| Fagredaktør | Don (Northwestern University Schultz, Charles (University of Denver Patti, Philip (Brock university Kitchen |
| Originalsprog | United Kingdom |
| Sideantal | 136 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 136 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781138008946 |