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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

(Bog, Hardback, Engelsk)
Forfattere: B. Joseph Pine II, James H. Gilmore
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Forlag: Harvard Business Review Press

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Beskrivelse

Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy

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Alle detaljer

Forlag Harvard Business Review Press
Forfattere B. Joseph Pine II, James H. Gilmore
Type Bog
Format Hardback
Sprog Engelsk
Udgave Revised
Udgivelsesdato 10-12-2019
Første udgivelsesår 2019
Illustrationer Illustrations
Originalsprog United States
Sideantal 368
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 368 pages, Illustrations
Mål 247 x 169 x 31
ISBN-13 / EAN-13 9781633697973