The Experience Logic as a New Perspective for Marketing Management: From Theory to Pr... (Bog, Paperback / softback, Engelsk)
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The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors

(Bog, Paperback / softback, Engelsk)
Forlag: Springer Nature Switzerland AG

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover Reprint of the Original 1st 2018 ed.
Udgivelsesdato 24-01-2019
Første udgivelsesår 2019
Serie International Series in Advanced Management Studies
Illustrationer 7 Illustrations, black and white; VIII, 220 p. 7 illus.
Fagredaktør Tonino Pencarelli, Fabio Forlani
Originalsprog Switzerland
Sideantal 220
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 220 pages, 7 Illustrations, black and white; VIII, 220 p. 7 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783030084783