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The Fundamentals of Creative Advertising

(Bog, Paperback / softback, Engelsk)
Forfattere: Ken Burtenshaw, Caroline Barfoot, Nik Mahon
The Fundamentals of Creative Advertising
Forlag: Bloomsbury Publishing PLC

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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Ken Burtenshaw, Caroline Barfoot, Nik Mahon
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 19-09-2011
Første udgivelsesår 2011
Serie Fundamentals
Illustrationer 200
Originalsprog Switzerland
Sideantal 184
Indbinding Paperback / softback
Forlag Bloomsbury Publishing PLC
Sideoplysninger 184 pages, 200
Mål 230 x 203 x 14
ISBN-13 / EAN-13 9782940411566