The Global Corporate Brand Book
(Bog, Hardback, Engelsk)
Forlag:
Palgrave USA
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781403996633
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Beskrivelse
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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Alle detaljer
| Forlag | Palgrave USA |
| Forfatter | M. Morley |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 14-05-2009 |
| Første udgivelsesår | 2009 |
| Illustrationer | XVII, 230 p. |
| Originalsprog | United States |
| Sideantal | 230 |
| Indbinding | Hardback |
| Forlag | Palgrave USA |
| Sideoplysninger | 230 pages, XVII, 230 p. |
| Mål | 239 x 167 x 19 |
| ISBN-13 / EAN-13 | 9781403996633 |