The Handbook of Marketing Research: Uses, Misuses, and Future Advances (Bog, Hardback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Markedsundersøgelser
  5. The Handbook of Marketing Research: Uses, Misuses, and Future...

The Handbook of Marketing Research: Uses, Misuses, and Future Advances

(Bog, Hardback, Engelsk)
Forfattere: Rajiv Grover, Marco Vriens
The Handbook of Marketing Research: Uses, Misuses, and Future Advances
Forlag: SAGE Publications Inc

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Markedsundersøgelser
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

Læsernes anmeldelser (0)

Alle detaljer

Forlag SAGE Publications Inc
Forfattere Rajiv Grover, Marco Vriens
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 17-08-2006
Første udgivelsesår 2006
Originalsprog United States
Sideantal 720
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 720 pages
Mål 257 x 184 x 44
ISBN-13 / EAN-13 9781412909976