The Handbook of Strategic Public Relations and Integrated Marketing Communications, S... (Bog, Hardback, Engelsk)
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

(Bog, Hardback, Engelsk)
Forfatter: Clarke Caywood
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
Forlag: McGraw-Hill Education - Europe

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A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfatter Clarke Caywood
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 16-01-2012
Første udgivelsesår 2012
Illustrationer 0 Illustrations
Originalsprog United States
Sideantal 928
Indbinding Hardback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 928 pages, 0 Illustrations
Mål 239 x 200 x 66
ISBN-13 / EAN-13 9780071767460