The Illusion of Choice: 16½ psychological biases that influence what we buy (Bog, Paperback / softback, Engelsk)
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The Illusion of Choice: 16½ psychological biases that influence what we buy

(Bog, Paperback / softback, Engelsk)
Forfatter: Richard Shotton
The Illusion of Choice: 16½ psychological biases that influence what we buy
Forlag: Harriman House Publishing

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Beskrivelse

Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.

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Alle detaljer

Forlag Harriman House Publishing
Forfatter Richard Shotton
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-03-2023
Første udgivelsesår 2023
Originalsprog United Kingdom
Sideantal 216
Indbinding Paperback / softback
Forlag Harriman House Publishing
Sideoplysninger 216 pages
Mål 136 x 216 x 16
ISBN-13 / EAN-13 9780857199744