The Impact of Digitalization on Current Marketing Strategies
(Bog, Hardback, Engelsk)
Forlag:
Emerald Publishing Limited
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781837536870
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Beskrivelse
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
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| Forlag | Emerald Publishing Limited |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 14-03-2024 |
| Første udgivelsesår | 2024 |
| Serie | Marketing & Technology: New Horizons and Challenges |
| Fagredaktør | Luis (Rey Juan Carlos University Matosas-Lopez |
| Originalsprog | United Kingdom |
| Sideantal | 256 |
| Indbinding | Hardback |
| Forlag | Emerald Publishing Limited |
| Sideoplysninger | 256 pages |
| Mål | 159 x 238 x 22 |
| ISBN-13 / EAN-13 | 9781837536870 |