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The Intention Economy: When Customers Take Charge

(Bog, Hardback, Engelsk)
Forfatter: Doc Searls
The Intention Economy: When Customers Take Charge
Forlag: Harvard Business Review Press

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Beskrivelse

Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.

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Alle detaljer

Forlag Harvard Business Review Press
Forfatter Doc Searls
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-05-2012
Første udgivelsesår 2012
Illustrationer Illustrations
Originalsprog United States
Sideantal 320
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 320 pages, Illustrations
Mål 161 x 241 x 27
ISBN-13 / EAN-13 9781422158524