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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

(Bog, Paperback / softback, Engelsk)
Forfatter: Enrico Trevisan
The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Forlag: Taylor & Francis Ltd

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Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Enrico Trevisan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-09-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 154
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 154 pages
Mål 158 x 232 x 14
ISBN-13 / EAN-13 9781138274112