The K-Pop Content Strategy: Marketing Models for Creative Success

(Bog, Hardback, Engelsk)
Forfatter: Dominique Falla



Forventes på lager: 29-07-2026

Levering: Kan forudbestilles (Forventes d. 29-07-2026)

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Beskrivelse

This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Dominique Falla
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-07-2026
Første udgivelsesår 2026
Serie Routledge Focus on Business and Management
Illustrationer 7 Line drawings, black and white; 7 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 140
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 140 pages, 7 Line drawings, black and white; 7 Illustrations, black and white
Mål 216 x 138
ISBN-13 / EAN-13 9781041090182