The Language of Branding: Theory, Strategies, and Tactics (Bog, Paperback / softback, Engelsk)
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  3. Engelske bøger
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  8. The Language of Branding: Theory, Strategies, and Tactics

The Language of Branding: Theory, Strategies, and Tactics

(Bog, Paperback / softback, Engelsk)
Forfattere: Dawn (Fordham University Lerman, Robert J. (Weinman Schnee Morais Morais, David (City University of New York Luna
The Language of Branding: Theory, Strategies, and Tactics
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Dawn (Fordham University Lerman, Robert J. (Weinman Schnee Morais Morais, David (City University of New York Luna
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-12-2017
Første udgivelsesår 2017
Illustrationer 5 Tables, black and white; 4 Line drawings, black and white; 40 Halftones, black and white; 44 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 160
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 160 pages, 5 Tables, black and white; 4 Line drawings, black and white; 40 Halftones, black and whit
Mål 154 x 228 x 10
ISBN-13 / EAN-13 9780415806749