The Language of Organizational Styling (Bog, Hardback, Engelsk) af Lionel (National University of Singapore) Wee

The Language of Organizational Styling

(Bog, Hardback, Engelsk)

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Beskrivelse

This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Lionel (National University of Singapore) Wee
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-01-2015
Første udgivelsesår 2015
Illustrationer 3 Halftones, unspecified; 3 Halftones, black and white
Originalsprog United Kingdom
Sideantal 212
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 212 pages, 3 Halftones, unspecified; 3 Halftones, black and white
Mål 238 x 156 x 18
ISBN-13 / EAN-13 9781107054806