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The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer

(Bog, Paperback / softback, Engelsk)
Forfatter: Yves Caseau
The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
Forlag: Taylor & Francis Ltd

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The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.

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Forlag Taylor & Francis Ltd
Forfatter Yves Caseau
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 06-05-2022
Første udgivelsesår 2022
Illustrationer 15 Line drawings, black and white; 15 Illustrations, black and white
Oversætter Gail Markham
Originalsprog United Kingdom
Sideantal 226
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 226 pages, 15 Line drawings, black and white; 15 Illustrations, black and white
Mål 178 x 253 x 22
ISBN-13 / EAN-13 9781032225012