The Making of a Status Symbol: A Business History of Rolex (Bog, Paperback / softback, Engelsk)
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The Making of a Status Symbol: A Business History of Rolex

(Bog, Paperback / softback, Engelsk)
Forfatter: Pierre-Yves (Professor of Business History) Donze
The Making of a Status Symbol: A Business History of Rolex
Forlag: Manchester University Press

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Beskrivelse

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

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Alle detaljer

Forlag Manchester University Press
Forfatter Pierre-Yves (Professor of Business History) Donze
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-06-2025
Første udgivelsesår 2025
Illustrationer 56 black & white illustrations
Originalsprog United Kingdom
Sideantal 272
Indbinding Paperback / softback
Forlag Manchester University Press
Sideoplysninger 272 pages, 56 black & white illustrations
Mål 216 x 139 x 23
ISBN-13 / EAN-13 9781526188410