The Network Is Your Customer: Five Strategies to Thrive in a Digital Age (Bog, Paperback / softback, Engelsk) af David L. Rogers

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

(Bog, Paperback / softback, Engelsk)
Forfatter: David L. Rogers

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Beskrivelse

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.

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Alle detaljer

Forlag Yale University Press
Forfatter David L. Rogers
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-11-2012
Første udgivelsesår 2012
Illustrationer 15 b-w illus.
Originalsprog United States
Sideantal 336
Indbinding Paperback / softback
Forlag Yale University Press
Sideoplysninger 336 pages, 15 b-w illus.
Mål 154 x 233 x 22
ISBN-13 / EAN-13 9780300188295