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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

(Bog, Hardback, Engelsk)
Forfattere: Anne-Sophie (HEC Bayle-Tourtoulou, Michel (HEC Badoc
The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Forlag: Taylor & Francis Ltd

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This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers’ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Anne-Sophie (HEC Bayle-Tourtoulou, Michel (HEC Badoc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-05-2020
Første udgivelsesår 2020
Illustrationer 4 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 322
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 322 pages, 4 Line drawings, black and white
Mål 161 x 241 x 27
ISBN-13 / EAN-13 9780367895907