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Forventes på lager: 03-08-2020
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
| Forlag | Emerald Publishing Limited |
| Forfattere | Bernard (Drucker School of Management Jaworski, Bob (Eastman Chemical Lurie |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 03-08-2020 |
| Første udgivelsesår | 2020 |
| Serie | American Marketing Association |
| Originalsprog | United Kingdom |
| Sideantal | 304 |
| Indbinding | Paperback / softback |
| Forlag | Emerald Publishing Limited |
| Sideoplysninger | 304 pages |
| Mål | 230 x 153 x 27 |
| ISBN-13 / EAN-13 | 9781839826870 |