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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products

(Bog, Paperback / softback, Engelsk)
Forfatter: Jan Y. Yang
The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
Forlag: Springer Nature Switzerland AG

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The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Jan Y. Yang
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2020
Udgivelsesdato 25-08-2020
Første udgivelsesår 2020
Illustrationer 35 Illustrations, black and white
Originalsprog Switzerland
Sideantal 173
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 173 pages, 35 Illustrations, black and white
Mål 155 x 233 x 19
ISBN-13 / EAN-13 9783030507763