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Forventes på lager: 27-10-2014
The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-10-2014 |
| Første udgivelsesår | 2014 |
| Illustrationer | 17 Tables, black and white |
| Fagredaktør | Bernd (Columbia Business School Schmitt, Leonard Lee |
| Originalsprog | United Kingdom |
| Sideantal | 176 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 176 pages, 17 Tables, black and white |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780765646477 |