The Quintessence of Strategic Management: What You Really Need to Know to Survive in ... (Bog, Paperback / softback, Engelsk)

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

(Bog, Paperback / softback, Engelsk)
Forfattere: Philip Kotler, Roland Berger, Nils Bickhoff



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Beskrivelse

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfattere Philip Kotler, Roland Berger, Nils Bickhoff
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2010 ed.
Udgivelsesdato 10-10-2014
Første udgivelsesår 2014
Illustrationer VII, 133 p.
Originalsprog Germany
Sideantal 133
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 133 pages, VII, 133 p.
Mål 203 x 127
ISBN-13 / EAN-13 9783642422386