The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical ... (Bog, Paperback / softback, Engelsk)
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The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands

(Bog, Paperback / softback, Engelsk)
Forfatter: Jorn Redler
The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands
Forlag: Springer Fachmedien Wiesbaden

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Beskrivelse

This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. Current examples have been added. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed.

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Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Forfatter Jorn Redler
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-09-2025
Første udgivelsesår 2025
Illustrationer 169 Illustrations, color; 8 Illustrations, black and white
Originalsprog Germany
Sideantal 435
Indbinding Paperback / softback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 435 pages, 169 Illustrations, color; 8 Illustrations, black and white
Mål 167 x 240 x 24
ISBN-13 / EAN-13 9783658470692