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The Role of Design in International Competitiveness

(Bog, Paperback / softback, Engelsk)
Forfattere: D.O. Ughanwa, M.J. Baker
The Role of Design in International Competitiveness
Forlag: Taylor & Francis Inc

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Beskrivelse

This reissue (1989) analyses the role of design in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in 87 companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere D.O. Ughanwa, M.J. Baker
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-11-2019
Første udgivelsesår 2019
Serie Routledge Library Editions: Industrial Economics
Originalsprog United States
Sideantal 394
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 394 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780815370864