The Role of Smart Technologies in Decision Making: Developing, Supporting and Trainin... (Bog, Hardback, Engelsk)

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

(Bog, Hardback, Engelsk)

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This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-10-2022
Første udgivelsesår 2022
Serie Key Issues in Marketing Management
Fagredaktør Eleonora (University of Bristol Pantano, Francesca Serravalle
Originalsprog United Kingdom
Sideantal 206
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 206 pages
Mål 246 x 174
ISBN-13 / EAN-13 9781032308821