The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032308838
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Beskrivelse
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-05-2024 |
| Første udgivelsesår | 2024 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Eleonora (University of Bristol Pantano, Francesca Serravalle |
| Originalsprog | United Kingdom |
| Sideantal | 206 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 206 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032308838 |