The Routledge Companion to Consumer Behavior

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2020
Første udgivelsesår 2020
Serie Routledge Companions in Marketing, Advertising and Communication
Fagredaktør Michael R. Solomon, Tina M. Lowrey
Originalsprog United Kingdom
Sideantal 536
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 536 pages
Mål 174 x 243 x 38
ISBN-13 / EAN-13 9780367656171