The Routledge Companion to Critical Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367656089
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Beskrivelse
The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-09-2020 |
| Første udgivelsesår | 2020 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Fagredaktør | Mark (University of Leicester Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit (University of Birmingham Varman |
| Originalsprog | United Kingdom |
| Sideantal | 512 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 512 pages |
| Mål | 173 x 244 x 31 |
| ISBN-13 / EAN-13 | 9780367656089 |