The Routledge Companion to Ethnic Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367867423
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Beskrivelse
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-12-2019 |
| Første udgivelsesår | 2019 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Fagredaktør | Ahmad (Cardiff University Jamal, Lisa (Kedge Business School Penaloza, Michel (Concordia University Laroche |
| Originalsprog | United Kingdom |
| Sideantal | 378 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 378 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9780367867423 |