The Routledge Companion to Financial Services Marketing
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780415829144
- Se flere detaljer ▼
Beskrivelse
Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 03-12-2014 |
| Første udgivelsesår | 2014 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Illustrationer | 63 Tables, black and white; 44 Line drawings, black and white; 44 Illustrations, black and white |
| Fagredaktør | Tina (University of Edinburgh Harrison, Hooman (Fordham University Estelami |
| Originalsprog | United Kingdom |
| Sideantal | 576 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 576 pages, 63 Tables, black and white; 44 Line drawings, black and white; 44 Illustrations, black an |
| Mål | 184 x 254 x 40 |
| ISBN-13 / EAN-13 | 9780415829144 |