The Routledge Companion to Marketing History
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367868710
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Beskrivelse
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marke
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-12-2019 |
| Første udgivelsesår | 2019 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Fagredaktør | D.G. Brian (Quinnipiac University Jones, Mark (University of York and Royal Holloway Tadajewski |
| Originalsprog | United Kingdom |
| Sideantal | 500 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 500 pages |
| Mål | 173 x 245 x 35 |
| ISBN-13 / EAN-13 | 9780367868710 |