The Routledge Companion to Marketing Research
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781138682788
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Beskrivelse
This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-06-2021 |
| Første udgivelsesår | 2021 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Illustrationer | 83 Tables, black and white; 42 Line drawings, black and white; 29 Halftones, black and white; 71 Illustrations, black and white |
| Fagredaktør | Len Tiu Wright, Luiz (University of Suffolk Moutinho, Merlin Stone, Richard P. Bagozzi |
| Originalsprog | United Kingdom |
| Sideantal | 612 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 612 pages, 83 Tables, black and white; 42 Line drawings, black and white; 29 Halftones, black and wh |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781138682788 |