The Routledge Handbook of Destination Marketing
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781138118836
- Se flere detaljer ▼
Beskrivelse
The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 18-04-2018 |
| Første udgivelsesår | 2018 |
| Illustrationer | 31 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and white; 29 Illustrations, black and white |
| Fagredaktør | Dogan (Washington State University Gursoy, Christina Chi |
| Originalsprog | United Kingdom |
| Sideantal | 558 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 558 pages, 31 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and whi |
| Mål | 184 x 253 x 34 |
| ISBN-13 / EAN-13 | 9781138118836 |