The Routledge Handbook of Destination Marketing

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-06-2022
Første udgivelsesår 2022
Illustrationer 29 Illustrations, black and white
Fagredaktør Dogan Gursoy, Christina Chi
Originalsprog United Kingdom
Sideantal 560
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 560 pages, 29 Illustrations, black and white
Mål 246 x 174
ISBN-13 / EAN-13 9781032339139