The SAGE Handbook of Advertising
(Bog, Hardback, Engelsk)
Forlag:
SAGE Publications Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781412918862
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Beskrivelse
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.
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| Forlag | SAGE Publications Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 24-10-2007 |
| Første udgivelsesår | 2007 |
| Fagredaktør | Gerard J. Tellis, Tim Ambler |
| Originalsprog | United States |
| Sideantal | 512 |
| Indbinding | Hardback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 512 pages |
| Mål | 256 x 183 x 35 |
| ISBN-13 / EAN-13 | 9781412918862 |