The Science and Art of Branding
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780765617903
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Beskrivelse
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Giep Franzen, Sandra E. Moriarty |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-10-2008 |
| Første udgivelsesår | 2008 |
| Illustrationer | tables, figures, references, index |
| Originalsprog | United Kingdom |
| Sideantal | 558 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 558 pages, tables, figures, references, index |
| Mål | 180 x 260 x 38 |
| ISBN-13 / EAN-13 | 9780765617903 |